Whoop
Inside the marketing powering Whoop’s ‘pivotal’ next act
· Reported by Marketing Brew
When wearable fitness-tracking brand Whoop hired its new CMO in July, it marked a new chapter for both brand and executive. Whoop was fresh off a $575 million Series G funding round that valued the brand at $10.1 billion, positioning it to potentially go public amid a surge in the global wearables market. DJ van Hameren, who spent more than three decades at Nike before exiting two years ago, was looking for his next act. “I have always had a growth mindset and love to figure out how we tell stories, we build brands, and we grow businesses,” van Hameren told us.
More Whoop this month
- CMO of the Week: Whoop’s Dirk-Jan van Hameren
- Why Would You Pay $359 For The Most Expensive Whoop Membership?
- Whoop Just Gave Its Elite Fitness Tracker a Watch-Worthy Upgrade
- Whoop Meridian gives the 5.0 a titanium makeover
- Whoop just made its most stylish band yet. Meet the Meridian jewelry-inspired band.
- WHOOP’s New $149 Metal Band Solves a Real Problem With One Big Catch