Whoop
CMO of the Week: Whoop’s Dirk-Jan van Hameren
· Reported by Brand Innovators
Read the original report below. The August 2026 archive keeps everything else we tracked from Whoop.
More Whoop this month
- Why Would You Pay $359 For The Most Expensive Whoop Membership?
- Inside the marketing powering Whoop’s ‘pivotal’ next act
- Whoop Just Gave Its Elite Fitness Tracker a Watch-Worthy Upgrade
- Whoop Meridian gives the 5.0 a titanium makeover
- Whoop just made its most stylish band yet. Meet the Meridian jewelry-inspired band.
- WHOOP’s New $149 Metal Band Solves a Real Problem With One Big Catch