Oura
Why wearable smart devices like the Oura Ring are getting more popular
· By Endurance Wire
Middle school teacher Kate Stoye puts on an Oura ring, a wearable sleep tracking device, Wednesday, Jan. 7, 2026, in Hiram, Ga. (Emilie Megnien/AP) A new survey finds that nearly 60% of adults own at least one wearable device, like an Apple Watch or an Oura Ring, to monitor their activity, sleep and collect health data. Here & Now' s Scott Tong talks to Brent Crane , contributor to Bloomberg Businessweek, about Oura's growing popularity.
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