Oura
Why Eli Lilly is collaborating with Oura
· By Endurance Wire
Eli Lilly’s LillyDirect is trying on a new accessory. On Tuesday, the pharmaceutical company’s digital healthcare platform announced a marketing collaboration with Oura, creator of the Oura smart ring. Now, consumers who make a free LillyDirect account can request a free Oura Ring sizing kit. The context. Oura has a similar deal at Target, which offers a $10 Target gift card to customers who purchase a $10 Oura Ring 5 ring sizing kit, and Amazon, which offers a $10 credit toward the purchase of an Oura Ring 5. The sizing kit is also free with an Oura ring purchase.
More Oura this month
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- I've worn the Oura Ring 5 for weeks, and it's the smart ring I'd buy, just not if I already owned the Ring 4
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