Whoop
Whoop Hires Former Nike CMO as its Top Marketer
· By Endurance Wire
(L-R) Whoop CMO Dirk-Jan van Hameren and founder and CEO Will Ahmed. Whoop By Trishla Ostwal --> Whoop has hired Dirk-Jan van Hameren, Nike’s former CMO, to run marketing as the maker of wearable technology crosses 3 million members globally. He starts July 20th and will report to the founder and CEO Will Ahmed. As Whoop’s new CMO, van Hameren’s mandate covers brand partnerships, athlete relationships, and product storytelling rooted in driving awareness and subscriptions.
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