Apple

This five-star smartwatch costs less than an Apple Watch SE 3, and is unbeatable for the price

Wed, 08 Jul 2026 · By Endurance Wire

Amazfit has been a company I’ve been keeping an eye on since their Bip 3 ‘budget’ smartwatch blew through all my expectations (and then some), followed by a slew of other watches across a range of price points, aiming to undercut the likes of Garmin — but most notably the $99 / £99 Amazfit Active 2, which earned five stars in our review . So when they put the word “Premium” on a product, it piques my curiosity. Not only does the Amazfit Active 3 Premium have a bunch of excellent features that rival some of the biggest in the business, like excellent sleep and fitness tracking, but it’s also a fantastic-looking smartwatch.