Oura

Oura could reach 'close to $2 billion' in 2026 sales, almost doubling for the second consecutive year

Mon, 10 Nov 2025 · By Endurance Wire

The chief executive of Finland's Oura told CNBC on Tuesday that the wearable tech company could generate close to $2 billion in sales next year. The smart ring maker has upped its forecast as it invests in artificial intelligence and international expansion, hot on the heels of a $900 million funding round in October. Oura is on track to secure $1 billion in sales in 2025, doubling its 2024 revenue, CEO Tom Hale told CNBC's Arjun Kharpal from Web Summit in Lisbon, Portugal.