Whoop

Nike's Former CMO Lands At Whoop 07/09/2026

· By Endurance Wire

Whoop, the health-tracking wearable brand that recently surpassed 3 million members globally, has hired longtime Nike top marketer Dirk-Jan van Hameren as CMO. Van Hameren joins the leadership team following a 30-year career at Nike where he helped shape some of the company's most recognizable global marketing initiatives. He left Nike in September 2024 after nine months as executive vice president, Olympics. Prior to that, he spent 6 years as CMO.

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