Amazfit

“Last year we have launched around nine products… this year probably is at the same quantity… slightly more”: Amazfit is about to flood 2026 with new watches and it has Garmin in its sights

· By Endurance Wire

Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts Zepp is trying to move beyond affordable fitness trackers and compete in the performance-driven category in 2026, a category long led by more established players such as Garmin . “We have been transforming Zepp from a traditional wearable hardware company into what we call a hybrid training platform,” said CEO Wang Huang. “Our goal is not simply to launch competitive devices, but to build a broader performance system that integrates endurance, strength, and recovery.”

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