Oura
Exclusive: Ulta Beauty bets on health tracking with Oura in 1,000 stores
· Reported by Glossy
Ulta Beauty already sells shoppers the makings of a bedtime routine, from weighted sleep masks to magnesium body butter. Starting November 10 on Ulta.com and November 22 in store, it will also sell them a way to see how they slept. The Oura Ring 5, which starts at $399, will arrive in 1,000 U.S. Ulta stores and on Ulta.com as the retailer’s first health tracker. Oura’s work on cycle tracking and sleep at different stages of women’s lives helped persuade Ulta to launch at a large scale, according to Laura Beres, Ulta Beauty’s vp of wellness.
More Oura this month
- This free iPhone sleep tracker decodes my 3 a.m. wake ups — and it’s a worthy rival to my Oura Ring 5
- Ring leader: How Kate Brinks built Oura’s multimarket influence
- How Oura shrank its smart ring by 40% without cutting battery or accuracy
- Oura Ring 5 Heads to 1,000 Ulta Beauty Stores
- Oura Ring 5 First Health Wearable Available at Ulta Beauty
- Oura Ring 5 Is Coming to Ulta Beauty for the First Time