Wahoo
CEO Corner: Wahoo Fitness’ Gareth Joyce on Tapping Into a New Market
· By Endurance Wire
Algorithm changes fast. Staying ahead takes the right insight. Wahoo Fitness is in growth mode. Last year, the fitness brand known for its hardcore cycling equipment and tech launched its first-ever treadmill , followed up by other new launches, including additions to its popular indoor bike lineup. For Gareth Joyce, who took over as Wahoo’s CEO in March 2024 shortly after founder Chip Hawkins re-acquired the company, these launches are part of a plan to widen Wahoo’s appeal beyond hardcore cycling enthusiasts and into the wider world of fitness.
More Wahoo this month
- I’ve been waiting for years for the Wahoo KICKR CORE to be updated but now it has, no one is talking about its best feature…
- I’ve been waiting for years for the Wahoo KICKR CORE to be updated but now it has, no one is talking about its best feature…
- I’ve tested the Wahoo Kickr Run — it’s the most natural indoor expereince run yet
- Wahoo Elemnt Bolt 3 bike computer review
- Wahoo Kickr Core 2 review: a modest upgrade but still excellent bang for buck
- Wahoo Kickr Core 2 review: a modest upgrade but still excellent bang for buck