Amazfit
Amazfit Named Exclusive Wearables Partner of Hyrox in Multi-Year Global Deal
· By Endurance Wire
Algorithm changes fast. Staying ahead takes the right insight. Amazfit has locked in a new three-year global deal with Hyrox, a meaningful win for the budget-friendly wearable brand under Zepp Health, as the competitive fitness racing brand shows no signs of slowing down. The expanded agreement builds on a prior regional partnership, where Amazfit was named Hyrox’s official wearable and timekeeping partner and introduced features across its devices for training and race-day insights in 2024.
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